Dongguan Huamei Food Tangxia Town Huamei Mooncake Group Buying and Wholesale Headquarters

Description :

　　Mr. Xiong from Dongguan Group Buying Department of Huamei Food Co., Ltd.: Mooncake group buying is something that every enterprise hopes for a big opportunity to increase its market share. Due to the severe food safety situation, there is a hint of a major industry reshuffle. Dongguan Huamei Food Co., Ltd. has decided to expand strategically based on this to increase Huamei's market share. Huamei announced that it will expand into five major market regions, namely South China, East China, Central China, North China, and Southwest China, this year, and basically complete the network layout radiating across the country. The goal is to achieve sales of over 2 billion yuan within three years.

　　Huamei's expansion cleverly took advantage of the wind of food safety rectification. Against the backdrop of frequent food safety incidents, Huamei has identified the market share left by the collapse of unqualified night watchmans. Before the peak season of the mooncake industry arrives, it is an expected fact that a group of unqualified small and medium-sized enterprises will go bankrupt. Huamei has discovered the brightness of its market share in the dark of the food industry. This rebound strategy requires not only wisdom, but also the courage and strength to expand.

　　In the situation where the opportunity market has not yet truly grown into a real market, Huamei's expansion plan is more like a northern expedition of Dongguan Food to overcome difficulties, rather than a short-term arrangement for opportunism. The competition in the mooncake industry is fierce, and due to the limitations of festival time, it has always been seen as a market that is difficult to scale up. Famous mooncake manufacturers such as Holiland and Guangzhou Restaurant, which are on par with Huamei, have focused most of their energy on regional market share.

AfterSalesService :

• Huamei Mooncake Group Purchase Wholesale